Services like email support may not be required for very long due to the anticipated decline in email usage, according to . This is based on the idea that the popularity of social media, text messaging, and even instant messaging is hurting email.
Wait a minute. A study on email usage, as well as that of social media and instant messaging, was conducted over the second half of 2012 by The Mesmo Consultancy, a business that instructs other businesses about email best practices. The study’s findings were unexpected. They found that email usage was expanding more than social media use for communication.
This doesn’t even include all the spam emails that we must generally put up with. Emails used for any kind of marketing were excluded from the study.
The results of a different study conducted in 2012 by the technology market research company The Radicati Group were in line with those of the Mesmo Consultancy. Between 2012 and 2016, the total number of email users worldwide is expected to grow by a consistent 6 to 7 percent annually, according to Radicati. Global email revenue will also increase overall during that time by 10 to 11% annually.
Additionally, Radicati projects that from 2012 to 2016, there will be an average daily email increase of 7 to 8%. This kind of sustained growth is unexpected for a technology that has existed for more than 40 years and has hardly changed during that time.
Email support services are more important than ever.
These results demonstrate that there is an increased need for email support services now more than ever. These services work to protect the private information you include in emails every day and make sure it reaches its intended audience. They also support the continued operation of your email.
The study emphasizes the necessity of email best practices as well. Only 25% of the people Mesmo studied had any kind of training in email usage, according to their study. This would cover appropriate email conduct and whether you should communicate via social media or email.
People frequently send the wrong message when they are not trained in email best practices. For instance, too many people decide to compose their emails entirely in capital letters. However, the recipient interprets this as the writer yelling while writing.
According to Mesmo’s study, email will continue to be used for at least the next ten years. Are you equipped to handle that?
